Archive for Uncategorized

Price or Differentiation?

OK, readers, Fill in the blanks, Winston tastes good _______ _ __________ _______!  What does this have to do with anything?  I’ll get back to that later Most people think that a price strategy is one where the business can charge a lower price to its customers and a differentiation strategy as one where a [...]

Read more

Social Media and Your Business

Are you a small business owner or entrepreneur? If so, I really hope that you are taking advantage of what social media can do for your business. Social Media marketing is extremely effective due to the fact that its benefits are both short and long range. In one instance it drives immediate traffic to your [...]

Read more

Strategize for Social Media Success

When deciding to launch a social media campaign, it is imperative that proper planning is done along the way. There are a number of steps that companies need to take to ensure their success in Social Media. Well-planned research helps determine which sites to best utilize (Facebook, LinkedIn, Twitter, etc). Developing a budget and timeline [...]

Read more

Get More Customers by Building Credibility through Social Media

Posting to your blog is one thing, spreading the word out about your blog by using social media to gaining credibility from your readers is quite another. It is not difficult to raise your search engine optimization using keywords, but what does it all mean if you cannot connect with your readers. Here is how [...]

Read more